︎



Role
UI Visual Design intern
Deliverables
Wireframes, User testing,  UI design, Design system
Team
1 UX Designer
3 Software engineers

Duration
3 months



Flowmingle.live is social networking platform to connect people through activities.

Its Brand Identity is Friendliness


Goal when I joined

Developing first beta version to validate the core idea before building further and receive funding.


My responsibilities

  • Market research
  • Design guideline (UI elements, icons and interactive components)
  • Low to Medium fidelity wireframes for core flows




Process





Market Research




Takeaways


  • Color Choice: Utilizes warm and vibrant colors in brand color.
  • Typography: round and san-serif typefaces for warming experience.
  • Repetitive Emphasis: prominent imagery, highlighted dates, and inviting call-to-action buttons to evoke action.
  • Buttons: Utilizes "Saved," "Loved," and "Going" buttons.
  • Product Objective: Focused on Groups or Events?
  • Navigation & most desired content sections




Core Feature Flows :


Creating comfortable user onboarding experience
Joining events
Managing join requests
Searching interested activities.







Quick early sketch by developers


When I joined the team, I was presented with early sketches created by developers to convey their ideas. With these sketches, I was able to envision brainstormed features and the desired direction for the app.






00 Design Guideline


Upon completing the low-fidelity wireframes, I initiated the process by developing design guidelines to ensure consistency in the user interface across the application before proceeding with further development.






01 Userflow for Onboarding

I worked on UX writing and maintained the tone of friendliness for signup page and as a beta version, prioritized necessary information to join.





02 Sending requests & question about the event


I aimed to maximize engagement in the comment room (a space for Q&A). Following internal user testing, I discovered that the location and wording were confusing, which distracted attention from focused areas. Upon reviewing other apps, I replaced the text with icons, considering users' familiarity with popular social media icons, and displayed the number of interactions alongside icon.







03

Handling requests and engaging in group chat.


I designed a page for organizer to overview about the event, handle participants and new requests to provide a natural flow for welcoming new participants to engage in group chat.




04
Explore new activities outside of comfort zone

I designed 3 layouts to view activities for more detailed search results in desired or new areas and created prototype to communicate with developers.






At Flowmingle I learned...

  • Integrate learned ideas into a rough sketc
  • Consider questions, thoughts, and processe
  • Adopt a developer's mindset
  • Persuade CEO on design direction


Update on the product

  • It was launched 2 months after I left the team.
soyoungpark429@gmail.com